I’ve shared some pretty cool buildings with this narrative over the years, and I’m bringing you another one today. As an avid backpacker for 30+ years, I wanted to share REI’s new headquarters.  This one may be one of my favorites.  REI is a co-op founded in 1938 that sells outdoor gear.  I have been a member for decades.   The new HQ, built outside Seattle, brings the outdoors inside with skylights, sliding glass doors, and terraces and patios filled with vegetation. 
This project is a great example of a company’s mission being reflected in its office space, through some really cool modern design. I can’t wait to see how this structure turns out.


Outdoor Retailer REI Building the Most Outdoorsy HQ Ever

Company plans single site to consolidate offices near Seattle with a ‘visual connection’ to nature

By Konrad Putzier

Feb. 11, 2020 5:30 am ET

In a Seattle suburb, retailer Recreational Equipment Inc. is building a new headquarters that is blurring the boundaries between office and nature.

Once it opens in the summer, workers will be able to walk from one room to the next through outdoor staircases and bridges. They can hold group meetings on rooftop terraces, or around a fire pit in a courtyard full of native plants. Skylights and oversize sliding doors will bring in sunshine and air.

You can’t really be in the building anywhere without having a visual connection to the outdoors,” said Mindy Levine-Archer, a partner at architecture firm NBBJ, which designed the project.

REI is one of a growing number of companies building unique headquarters meant to attract employees and market their brand. In 2017, Apple opened a massive, donut-shaped office in Cupertino, Calif., whose futuristic design earned it the nickname spaceship. Consumer-goods company Unilever PLC renovated its U.S. headquarters in Englewood Cliffs, N.J., to re-create the feeling of a New York City loft and appeal to younger workers.

A rendering of one of the many outdoor garden areas, showing the connection between offices. PHOTO: NBBJ

With headquarters “you get the opportunity to do it once and do it right and do it big,” said Paul Amrich, a vice chairman at brokerage firm CBRE Group Inc. Older companies often use a new office as a “rebranding tool,” he said.

REI’s employees are currently spread out over four locations in the Seattle area, said Kirk Stephens, REI’s divisional vice president of campus transition. About five years ago, the company started looking for a single site large enough to consolidate the offices into one.

REI ended up buying an 8-acre site in Bellevue, Wash., that is part of the Spring District, a 36-acre transit-oriented development. The district’s master developer, Wright Runstad & Co., is also REI’s development partner, Mr. Stephens said.

Construction started in 2018. Mr. Stephens said he expects the main building to be completed by May and most employees to be moved in by July.

The main office building, a 380,000-square-foot structure around two courtyards, is oriented from east to west to maximize the amount of sunlight it gets. Next to it will be an indoor marketplace that will be open to the public and powered in part by rooftop solar panels.

The site was once occupied by an agricultural community that grew blueberries, among other plants, said Ms. Levine-Archer. In a nod to that history, the project will feature blueberry bogs, and the courtyards will be planted mostly with local flora.

Founded in 1938, REI has 162 stores across the U.S. in which it sells anything from backpacks and tents to cycling shoes. The company’s experience design manager Nikki Easterday said the new headquarter’s ample outdoor space will allow employees to put up tents and test outdoor gear on-site.

“We do a lot of our own testing on our product. So it’s just another way to get immediate feedback and see how things go,” she said.

An aerial rendering of the entire REI building, including rooftop gardens. At left is a new light rail station that will open in 2023.  PHOTO: NBBJ

Here are a few more renderings from a Building Design and Construction article:

Courtesy NBBJ

Courtesy GGN

Courtesy GGN

Join the C2
You will receive concise insights on all things commercial real estate along with top level trade secrets.
Weekly Narrative