I had the opportunity to sit down with one of my favorite business founders and operators, Danielle Feroleto, Owner and President of Small Giants. She has been at the cutting edge of CRE marketing for a long time and her company is fantastic. She gave me some great ideas for any business in Commercial Real Estate, making our conversation a must-listen.
Here are some of my favorite thoughts from Danielle:
— Marketing starts with strategy. No strategy, no plan.
— If you have clarity on your strategy, you can then build a marketing plan.
— Today, your plan must be multi-channel so you can pick and choose how you want to get your message out.
— Digital is measurable. And I add: About time!
Finally, I love this thought: Marketing is repackaged trust. As usual, we have a complete summary at the end with our chalkboard. Enjoy!
